Just how involved do you need to be with your staff? One employee found she was being smothered because her supervisor was forever wanting meetings to discuss what she had done for the day, week or month. Another felt isolated because her manager expected her to get on with the job without any input [...]

Sometimes it pays to reflect on what puts us off buying from a particular business.  It could be something very simple. Here’s the result of a casual survey undertaken among a group of women who were discussing a recent shopping trip where they were cashed up and could have bought anything they chose. The business [...]

Ever noticed how more likely you are to deal with someone who seems confident and successful? Years ago I read an article that said that small business owners need to create that impression even though they might be a long way from the success they crave.  It quoted examples like dressing in expensive suits, driving [...]

New clients often come to me after they have started their new businesses.  The novelty has worn off, all sorts of obstacles have presented themselves and being in business is not the fun they expected it to be.  This is a great point at which to introduce them to the concepts in this poster which [...]

We entrepreneurs, owners of small businesses and community leaders sometimes forget that the one thing every one of our helpers need is security. Whether we employ and pay people or recruit them as volunteers, there are some basic needs that each person will need in the role we give them.  Anthony Robbins calls them the [...]

Welcome to my April feature and I am fresh from Byron Bay. I am so lucky to have studied yoga for 17 days in the beautiful Byron Bay. You can’t call it working hard. I have been teaching yoga, meditation, practicing breathing techniques, bush walking, walking to the beautiful lighthouse, swimming, eating organic vegetarian cuisine [...]

Social media-connecting your business with the world Don’t let people who’ve been in business for years convince you that you should be using print media, radio advertising, gimmicks and promotions to get your business out there.   Social media is the new way and you could be spending your time learning how to take advantage of [...]

February is when we get back into our routine for the year. We have had our breaks and the kids are back to school. It is usually a time to “GET CRACKING” as the saying goes. Of course February is also a time of reflection for people that were involved in the bush fires on [...]

Absolutely love the concept of Guerilla Marketing and would love to share this video in the hope of inspiring you.Guerilla Marketing by Mercedes

Holiday season is nearly over and we’ve all had the chance to become a bit casual, so it’s a great time to take a look at the impression we make on others, in our industry and ways to make them fantastic and lasting. While walking through my city of Melbourne just after Christmas, I had [...]